What is Domain Authority?
Domain Authority, abbreviated and better known as DA is a website’s quality index with relevance to search engines.
Moz initially developed the algorithm. It predicts the visibility of a website and its performance with its fellow competitors on the search engines against others in the same niche.
Ranking system works more or less the same as the individual page rankings, whereas DA is more like a cumulative score. This score has more regular variations than different page results as a more significant amount of data is involved.
For example, if another website is supposed to get millions of links overnight due to some outbreak or something, then every other authority ranking factor will start dropping concerning that site. These are meant to be realistic comparisons and does not certainly provide the absolute value of individual worth.
What is a good domain authority score?
It is a score that estimates how good will a specific page performs on the search engine result pages, and it stretches from one to 100. A higher DA means a more top ranking in the results section when someone searches with the related keywords while a lower DA score says the vice versa with a possible loss of traffic.
DA score of 40 and 50 is considered average (just like our schools!), 50 and 60 is believed kind (Not like the school!), while 60+ is called a brilliant score. You must be wondering what would a rating of a perfect 100 look like? It’s quite an excellent trek to reach a score like that because only websites like Google and Facebook have it. Now you exactly know what level your website should be for that little Zuckerberg!
Page Authority vs. Domain authority
We’ve been talking about Authority for so long, be it website, Domain, web pages, life whatever! Well to understand it in the most layman method, power is a qualitative (not quantitative) measure of any web thingy that affects the overall visibility significantly and rankings of your page or Domain in the search engine results.
Now we know what domain authority is from above. Then how is page authority achieved? Page authority is secured using algorithms to rank ‘every single page’ of your website. So, if your DA/PA score is low like in the 20s, it’ll be easier to take it to the 30s, than it would be from a shift from 60s to 70s. This means that with 75+ on your score, you will have competitors who are in this game for quite a long, and beating their score is not impossible, but is certainly slow and challenging.
Strategies to build Authority:
1. Link Building
Link building is a method of creating backlinks to your website that direct multiple search results to your site. You’ve got excellent content; traffic will turn up with time on your portal. You can speed up the process in various ways.
Backlinks help build trust and the number of sites linking to your page. Search engines start considering their information less relevant once they’ve reached a certain age. Hence try spending more time on these!
Working with your competitors can help both of you grow together, as controversial or misleading this may sound. Your link profile relevancy will enhance and you better networking can be experienced.
2. Guest Posts
Every time you publish an article having content related to your site anywhere, a backlink can be created to your website for users for a more informative experience. This helps establish authority and put you on the noticeboard being shared across reputed sites.
However, this tactic is not ‘that’ efficient though, because the new Google algorithm update counters this tactic. Hence it might increase your traffic a bit through indirect linking, but it won’t increase your rank as quickly.
A lot of reputed sites have Q&A forums or link some major forums to their portal. These big names hold more Authority and give you direct audience for your website.
You can link the users to your website going, “for more info click on the link below.” This allows bots and web crawlers to find your links and drives traffic to your site. This is mostly for people who want relevant and in-depth answers to their questions.
Online Q&A Forums work as a similar portal for this method. Quora and Reddit users are incredibly active, and these pages contain several niche markets. They are a search engine among themselves and has almost all things the Internet provides, plus the user base is extremely active. This Authority will undoubtedly pay off if you’re engaged enough with relevant content and correctly working backlinks.
This is the old school trick in the book, but probably still works. Niche markets can be targeted, and the Authority can be enhanced while using a directory catalog.
Users can find resources just like the yellow book. Simply search for a category in the catalog, and you will be directed to a list of relevant resources. These directories are often updated manually instead of bots to ensure that links are genuinely pertinent and thus this is a very time-consuming process.
Improving Your Domain Authority:
I’ve started on the DA/PA thing, but how do I improve my score? Here are different tips from the very beginning to a decent level of earning that you can have if you increase your domain authority score.
1. Pick the right domain name: If you are right at the starting now, a proper domain name that is relevant to your website is an important aspect. More informative, the better.
2. Optimize your on-page content: SEO is not only for ranking on a search engine; it also affects your Domain Authority. Your title tags, meta descriptions, images, and written content should always be optimized with the current trends.
3. Create linkable content: If you wish to lead in your industry, you’ll need high-quality content that is regularly published. This is more likely to be linked to your site. This will earn you those high-quality links from multiple domains. Hence, create a lot of quality content on your page with a strong linking structure, both in terms of external source authority and relevance of the link.
4. Remove any misleading links pointing to your site. Do this for every single page. Audit your website now and then, and search for any backlinks that might be infected. It is essential to do this because you could potentially remove links from wrong sources that could cause damage to your domain authority instead of giving it a plus.
5. Take all the time; the DA increase is a slow process.
6. Improve your internal linking structure: This is just an equally important factor as the external linking. Internal links help your users surf through your website, making it easily accessible. Internal links help with their ‘user-journey’ precisely. These help keep the traffic on-site and engaged.
Investing in domain authority is good for the long-term and will fetch you a good audience if managed properly.
Since the ranking potential for many pages will be increased at once, this could be easy and tough at the same time. Therefore, DA needs focus and a good amount of time to invest in; exclusively on singular domains and one page at a time might slow down your website’s growth.
The opposite scenario, working only on DA and not for PA, is a doable long-term strategy. The key is to use these algorithms with approach; focus on DA if you’re more into brand build-up.
Focus on page authority when you have one page in line for a highly-specific keyword.
This works perfectly in line with building your brand overall. Though both are equally important to your search rankings, domain authority should provide a higher prioritization than page authority on your list. It’s a long-term and the right amount of investment which has more significant potential. DA eliminates the problem of putting all your effort into one single thing.
However, page authority cannot be neglected as it is still a useful tool. If you have an excellent piece of content or a particular page that depicts your site more, you can always emphasize or compete in search results. You can build its page authority to provide it with an extra edge over the DA tool.