The Ultimate Seo Blogging Checklist
Search engines strive to provide the most relevant and useful search results to their users. Search engine optimization and digital marketing go hand in hand. SEO is not that difficult as it seems to be.
They are getting your blog optimized needs a bit of practice as studies on blogging.org have shown that 60% of online business have blogs for their business, but only 35% business’s update their blog’s content regularly.
Don’t want your blog to finish last? Know how you can optimize your blog for the best.
Friendly SEO writing: Here’s how you do it.
Researching Keywords is where you start :
The very first thing to begin within SEO is to do keyword research; the useful keywords your blog must possess. SEO friendly blogging depends pretty much on how well you have an inquiry about…
What keywords other blogs are using to reach the first-page list.
How they are spreading their keywords.
Use of primary keywords.
Use of secondary keywords.
Evenly using the keywords :
A lot of people make the same mistake of using as many keywords as possible. Keyword stuffing in your blog is an evil practice. In some cases, it lowers the rankings of the blog.
The goal here is to spread our popular keywords throughout the blog, instead then stuffing them mainly in a particular part of the blog.
Post titles must be on point :
Title of a post mostly decides if your viewer is going to read the blog or not. Using over complicated and not so friendly title tags will let to lowering down your blog’s ranking.
Also, while deciding a title tag, one should always remember that the first few words should be utilized to add the keyword of the blog. SEO looks for the matching keywords at the start of the title first and then looks for others in the blog.
Text behind the images :
Search engines also look upon the book behind your pictures. Images are not just added to give an appealing look to your blog, but can also be added to add primary or secondary keywords.
The name of the image file and the alternative text behind your image are another part of the blog which the search engine searches for keywords. Images on a food blogging page can be named dishes.jpg, fresh.jpg, etc. and alt(alternative) name can be given the same as the primary keyword, “Delicacies in goa” for example.
Ask Questions :
One of the things to do is to ask questions. A blog tends to be more friendly and consumable when the reader is consistently involved.
“Feeling worried ?” or “Ready to start leaning ?” are few types of involving questions on a blog that most readers connect to on many educational websites.
This practice is widely used in blogs having a better ranking than those having a reasonably low.
Responsive is a must :
Make sure your blog is perfectly accessible and readable on mobile devices. Since Google’s updating of its Penguin algorithm in 2015, Google has been favoring mobile friendly blogs over the ones that are only operable through desktops. Same is the case with other search engines.
Blogs only need a responsively designed website to be mobile devices friendly. These websites allow blogs to have a single URL rather than two different URL for desktop and mobiles.
Structure and Design :
A well designed and structured blog becomes way better to read than having a complicated one.
Simple design, large paragraphs, an ending conclusion, and a mix of graphical representation is useful in making a blog more appealing and readable.
Internal linking in the blog :
Making the blog more user-friendly and one where the reader must be involved in your blog can be achieved through internal linking. As said above, the design and division of the paragraphs, statistics, images, etc. must be linked to one another evenly as to make sure the reader must not leave the blog at any time.
It also makes the blog more interactive and one stop for all the relative concerns of the reader.
Using Meta Description :
A meta description is a small snippet which appears under the URL link, providing some sort of brief description about the blog inside. Meat description does not affect the rankings in search engine but is vital in making the user open your particular blog’s link in search results having a thousand connections.
Google provides 300 words for displaying meta description, and hence, it must be decided and written strategically for adding more readers on your blog.
Know your domain authority :
Developed by Moz, domain authority is a ranking system to give scores about how well a website will be ranked in the search engine result pages (SERPs).
Highly scored blogs are more visible to their target readers. Domain authority can be checked on smallseotools.com. It describes the relevance of the subject related to the blog.
Domain authority directly affects the rankings of your blog. You can do better on your domain authority score by…
Having an author of high prestige
Uplifting the quality of information your blog is providing.
Researching the competitor’s blog
Having more and more relevant data on the subject of your blog.
Length of your blog: Words do count!
Think and Plan :
A well planned and thought after blog will ultimately take less time to write and will allow you more time to format it.
Every syllable in your blog counts. Make sure you have decided what syntax you’re going to use, what target audience you have, how much time you have for editing, etc.
Use small paragraphs :
Readers tend to be attracted more towards the shorter items and will choose the lower section over a big long one.
Divide your blog in the smaller paragraph. Have more and more spacing between paragraphs.
Your paragraphs should be summarizing and highly relevant to your matter of subject.
Regular editing :
Regular editing of your blog is considered one of the practices in SEO.
Search engines like Google give higher ranking to blogs which have consistent editing and formatting and blogs with no editings for a long time will see a fall in their classification with passing time.
Link building :
You can shorten the length of your blog with link building. You can build links to your blog and make your blog more defined, short, and specific. Connections can be made by…
You are linking your old but relevant post with your new job.
You are linking social media pages and account ID having based on the relevant subject and will also help in providing more readers to your blog.
Linking pages having statistics relevant to your blog’s subject.
I am linking to potential content marketer’s blog has a similar subject.
Get your blog linked to various content marketers blogs and social media platforms, maybe by paying a certain amount.
Avoid Topic Tag Repetition :
It is considered one of the set’s best practices to use topic tags to distinguish different parts of the blog and make it look more easy to read and understand, as well as creative.
But repeating a topic tag again and again will affect the SEO of the blog. It is mostly the forcefull including keywords, to attract more traffic to the blog but ends up in the opposite.
Long Tail Keywords :
Rather than writing irrelevant texts and paragraphs, making the blog more lengthy, one should use long tail keywords. They are considered better than simple keywords in SEO and search engines as most search engines look for long tail keywords in a blog.
Long tail keywords have two or three keywords altogether making a complete phrase and making that particular blog better optimized.
People using such long tail matching keywords in the search engines are more likely to become buyers, as per World Tracker.
Social Search Optimization :
Social media has been playing a pivotal role in today’s digital marketing as well as in SEO. Google recommends optimizing interactive social search optimization for better blog optimization.
In social searching, the user searching for something is monitored on his matters of interest and things been shared by him on his social network. The content or blog which is more important to the user are given higher rank and gets more top ranking based on the social network activities of the user of the search engine.
As per Hubspot.com, this is still an evolving technology and will play an essential role in the optimization of blogs and will help blogs get better in search engine rankings.
Using Focus Keywords :
Focus keywords are used in the Yoast SEO plugin to refer to the primary keywords your blog is trying to focus on. It is that keyword around which the blog is revolving and is connected to.
After optimizing through Yoast SEO plugin, focus keywords are accessed by Google to know what keywords the search engine needs to focus on and helps Google rank your blog according to that keyword.
Adding Keywords to URL :
URL can also be used to add keyword of a blog and will be taken into consideration by the search engines in ranking your blog. A travel blog having a URL such as travelersguide.com/local-guide has keywords like “Local” and “Guide,” will be considered by the search engine and will have the blog optimized.
Semantic Optimization: More than keywords
Sometimes we see more than just our relevant keyword after google searches. Sometimes while typing our searching keywords and sometimes at the end of the search result page.
These suggestions by the search engines can give you an idea about what more can be added and what more can be done to optimize your blog. These suggestions are nearby relevant to your subject of the blog.
Content is the king always. Optimization can help your blog to reach a specific ranking, but that primarily depends upon your subject, its quality, its demand, and popularity. Optimization should be done based on your content and audience and not the other way round.
We are always here to solve all your queries and help you in reaching your blog optimization goal.
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