Why So Many People Quit Blogging
As I was in our WhatsApp group this afternoon, I asked the question relating to this topic and This is what Kenzy answered (CEO of skynaijamusic )
Many people get into the blogging world because they think it will be fun or easy. And while it is tons of fun, it’s pretty far from easy, especially in the beginning. Which is typically when so many people quit blogging.
Starting a blog is the hardest part, I think. Most people quit blogging within 6-12 months. (Right before the income they were looking for comes in!)
But before we get into why people quit blogging, let’s talk about why they start.
Why do most people start blogs? There’s a number of reasons;
-To share their story (politics/lifestyle)
-To share their knowledge/expertise (Such as info on their profession, or hobby they love)
-For a hobby (as in, they blog for fun, not for money)
-To make money and turn it into a full-time job
There are bloggers who just do this for fun, and never think about making an income from it. (Which is totally okay!!) However, those types of bloggers have their own set of reasons why they succeed or fail.
But because I mainly talk about the business of blogging, we’re only going to focus on the bloggers who want to turn their passion into a business.
Why do most people quit blogging?
1. They focus on the wrong things
You won’t get very far as a blogger if you focus on the wrong things. And what I mean by that is, if you start a blog just to make money, chances are you will quit blogging before you actually start seeing money coming in.
Do not start a blog if you are here just to make money. Odds are, you won’t. Or if by some miracle you do, you’ll sacrifice your happiness in the long run.
Of course, it’s totally okay if you want to eventually make money from your blog. When I started, that was a goal of mine as well. But don’t let it be the main goal. You should have some other sort of passion for blogging. Sharing your knowledge, a passion for teaching or writing- something
How do you know you’re focused on the right things?
Create “your Why.” Ask yourself, why did I start this blog? What’s my passion? What’s my motivation to start, and why do I keep going? Write your answers down and keep it where you can always look at it!
I’ll talk more about your Why in a different post and go way more in-depth, but the basics that you need to know now is just write down motivational things that you can read all the time which will keep you motivated to keep going.
It may sound silly, but I’m serious it works! Even I have a “Why”.
2. Writing about something you aren’t passionate about
Again, most of the time this is because of money. People who quit blogging choose a topic that they think will make them a lot of money, but isn’t one they aren’t actually interested in.
And, I mean, I get it. It can be tempting to check out some profitable niches and wanting to try some of them out. If they made money for other people, why wouldn’t they make money for you right? It makes sense, but there’s a catch.
The passion for what you write and why you do what you do will be there to carry you through the times when money is tight (or before you even see any amount of income).
The people that “blogged where the money was” did it because they have a passion for it! Not because they saw that it would be profitable. I’m sure part of there reasoning was because it would make money, but the main thing is they enjoyed writing about that topic!
Blogging is a slow process.
If you’re here on my blog more than a few minutes, you will have heard me say this more than once. “Blogging Is Not Blood Money” It takes hard work and dedication to get where you want to be. And if you choose a topic you don’t like, and only focus on the monetary gain, you’re likely to never see it anyway. (Or if you do, down the road you’ll quit anyway because you’ll be miserable!)
So what should you do?
I think that’s pretty obvious. Do some research on a niche, check out a few that are profitable. See if you enjoy them and if it’s a perfect fit, then go ahead and start writing!
I know that advice counters what I just said a bit, but here’s the thing. You’re 100% allowed to steer your blog into the direction of profit and write about what will make money. But, only if the thing you are writing about is also one of your passions. If the niche you want doesn’t have both of those things, feel free to skip it!
It’s easy to monetize a lot of niches, so passion should always come before money!
If you’re struggling to pick a profitable niche for yourself, check out this post here where I go over how to pick the perfect niche!
3. Blogging is hard!
I can’t stress this enough! Blogging is not for the weak-hearted. It’s not easy. Blogs take time to set up right, and even longer to monetize.
I took more than 3 months for this launch, and I worked so hard to get everything ready. I worked everywhere I had the chance. Lots of early mornings and late nights.
I wasn’t, however, one of those bloggers that said they stayed up till 4am and got up at 6 am just to work. I think that’s unhealthy and not necessary! But that’s not to say I didn’t have long hours.
Blogging is hard.
Don’t believe the bloggers that tell you that you can start a blog in 30 minutes. I’ve seen those free email courses. It’s all a bunch of crap. Just to set up the theme for this blog took me a full 12 hours! And I still made tweaks in the days to come!
To realistically set up and money-making blog, you have to do lots of work to get content ready and everything else that comes with it.
Most people that think blogging is easy will quit when they realize it’s not!
Have you started a blog? Is it your first blog? Let me know in the comments below!